Document Overview

Business Strategy: The State of Collaboration Between Consumer Packaged Goods Manufacturers and Retailers

Overview

This IDC Manufacturing Insights report presents our view on the state of collaboration between consumer products (CP) manufacturers and retailers, starting with an economic review and followed by analysis of areas where we see either the highest current level of collaboration or the greatest future potential for collaboration. The report concludes with a look at the future of collaboration in consumer packaged goods (CPG), along with insights on where companies should focus their collaborative efforts.

"It continues to be our view that less collaborative companies will find themselves at an increasing competitive disadvantage to those that are more collaborative, particularly given the rather tenuous state of the U.S./global economy as we move into 2010." — Simon Ellis, practice director for Supply Chain Strategies

IT Strategies, Supply Chain Strategies

Worldwide

Business Areas, Services Provisioning, Insights: Manufacturing, Domain Focus, Industry Focus