Document Overview

Perspective: Using Downstream Data to Improve Customer Service in Brand-Oriented Value Chains

Authors: Simon Ellis, Kimberly Knickle
Document #MI236500
PublishedAugust, 2012
Document TypePerspective
Number of Pages     6
Number of Figures     4

 

Overview

This IDC Manufacturing Insights Perspective examines how brand-oriented value chain (BOVC) and consumer goods manufacturers are using downstream data — specifically, how manufacturers are using downstream data to affect both the demand and the supply sides of their supply chains and how this relates to investments in demand signal repository (DSR) technologies. We also include results of a survey conducted with Consumer Goods Technology (CGT) magazine earlier this year.

In This Perspective | Learn More

 

Subscriptions Covered:

IDC Manufacturing Insights: Supply Chain Strategies

Topics Covered:

Applications, Mobility

Vertical Markets:

Consumer Packaged Goods and Retail, Manufacturing, Manufacturing Supply Chain Strategies, Retail Global Supply Chain


 

Related Links


 
Document Authors
  
 
Ellis, Simon
Practice Director
Knickle, Kimberly
Practice Director