Document Overview

Perspective: The Increasing Appeal of Direct-to-Consumer Initiatives in Brand-Oriented Value Chains

Authors: Simon Ellis, Kimberly Knickle
Document #MI236507
PublishedAugust, 2012
Document TypePerspective
Number of Pages     6
Number of Figures     3

 

Overview

This IDC Manufacturing Insights Perspective examines how brand-oriented value chain (BOVC) and consumer goods manufacturers are rethinking direct-to-consumer as a means of launching new products and working more collaboratively with retailers. We also include results of a survey conducted with Consumer Goods Technology (CGT) magazine earlier this year.

In This Perspective | Learn More

 

Subscriptions Covered:

IDC Manufacturing Insights: Supply Chain Strategies

Topics Covered:

Applications, Broadband, Mobility, Networked consumer devices, Networking and connectivity devices, Social networking

Vertical Markets:

Consumer Packaged Goods and Retail, Fast Moving Consumer Goods, Manufacturing, Manufacturing Supply Chain Strategies, Retail, Retail Global Supply Chain


 

Related Links


 
Document Authors
  
 
Ellis, Simon
Practice Director
Knickle, Kimberly
Practice Director