Document OverviewPerspective: IBM GBS — Transforming the Front Office
Overview This IDC Manufacturing Insights Perspective discusses IBM's Global Business Services Insights event on "Transforming the Front Office," held this past November in New York City. The event was attended by a number of IBM Insights analysts and provided a nice opportunity to take a closer look at how IBM's services organization is taking to market its Smarter Commerce and Globally Integrated Enterprise (GIE) messages. While the discussion was centered on the front office, it quickly became clear that in order to achieve the promises of the front office, companies need to have the rest of their houses in order.
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