Document Overview

Perspective: The State of Collaboration in the Brand-Oriented Value Chain

Authors: Simon Ellis, Leslie Hand, Heather Ashton, Kimberly Knickle
Document #MI239086
PublishedJanuary, 2013
Document TypePerspective
Number of Pages     6
Number of Figures     3

 

Overview

This IDC Manufacturing Insights Perspective examines the state of collaboration between retailers and manufacturers in the brand-oriented value chain (BOVC). We evaluate how current economic factors are impacting the decisions retailers and consumer products manufacturers (including footwear and apparel, food and beverage, and health and beauty manufacturers) are making around inventory levels, profit margins, and technology investments to support collaboration.

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Document Authors
 
 
Hand, Leslie
Research Director
Ashton, Heather
Research Manager
Knickle, Kimberly
Practice Director
Ellis, Simon
Practice Director