Document Overview

Perspective: Improving Collaboration with Big Data, Mobile, and Social in the Brand-Oriented Value Chain

Authors: Simon Ellis, Leslie Hand, Heather Ashton, Kimberly Knickle
Document #MI239210
PublishedJanuary, 2013
Document TypePerspective
Number of Pages     10
Number of Figures     6

 

Overview

This IDC Manufacturing Insights Perspective is a companion to two other Perspectives — Perspective: The State of Collaboration in the Brand-Oriented Value Chain (IDC Manufacturing Insights #MI239086, January 2013) and Perspective: Product Quality, Sourcing, and Logistics Drive Collaboration in the Consumer Products Supply Chain (IDC Manufacturing Insights #MI239211, forthcoming) — and together these documents present our view of the current state of collaboration between consumer products (CP) manufacturers and retailers. This Perspective focuses on examples of how CP manufacturers and retailers are using three of the four pillar technologies — big data, mobile, and social business — to create new collaboration opportunities and drive innovation.

In This Perspective | Learn More

 

Subscriptions Covered:

IDC Manufacturing Insights: IT Priorities and Strategies

Regions Covered:

United States

Topics Covered:

App stores, Applications, Big Data analytics and discovery, Mobility, Social networking, eCommerce

Vertical Markets:

Consumer Packaged Goods and Retail, Consumer Shopping, Fast Moving Consumer Goods, Manufacturing, Manufacturing Supply Chain Strategies, Retail Global Supply Chain


 

Related Links


 
Document Authors
  
 
Ellis, Simon
Practice Director
Hand, Leslie
Research Director
Ashton, Heather
Research Manager
Knickle, Kimberly
Practice Director