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Joe Barkai

Practice Director, Product Lifecycle Strategies; EOVC


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Analyst Profile

Joe Barkai is practice director for IDC Manufacturing Insights' Product Lifecycle Strategies research service. In this role he examines discrete manufacturing industries that include automotive, aerospace, industrial equipment, and other complex, mission-critical capital equipment to identify business imperatives, best practices and emerging technologies. His research topics center on effective product lifecycle management, and include innovation, design and engineering, service and warranty, and product end of life.

A senior executive with over 20 years of industry experience in software development, product management, marketing, and business development, Mr. Barkai is a thought leader with strong focus on the business value of technology in manufacturing and customer and field service. He speaks frequently at industry events and has been quoted in the Wall Street Journal, The New York Times, CIO Magazine, and numerous industry publications.

Mr. Barkai blogs in the IDC Manufacturing Insights Community (http://idc-insights-community.com/manufacturing). His Twitter handle is: JoeBarkai.

Prior to joining IDC Manufacturing Insights, Mr. Barkai was the founder and principal at Diagnostic Strategies, where he provided management and technology consulting to manufacturing and service organizations of Fortune and Global companies concerning strategy, operation, and technologies. His responsibilities in this role included offering clients strategy assessment and realignment, operational analysis and improvement, business process reengineering, technology benchmarking, and technology insertion.

Mr. Barkai is the founder of the Transportation Industry Knowledge Management Consortium that has become the Service Technology Program Committee of the Society of Automotive Engineers. He has chaired several SAE committees and now serves as a board member of SAE.

Mr. Barkai holds a technical degree in industrial photography from Hadassah College, Israel, and a B.A. in Fine Arts, with a minor in mathematics from Haifa University, Israel. In addition, he studied computer science at the State University of New York and attended the School of Executive Development at the University of Texas at Arlington.


Research Authored by Joe Barkai




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Chrysler Group Selects Siemens PLM Software for Product Design and Development
Joe Barkai
July, 2010 - Doc # lcUS22436410      IDC Link
Siemens PLM Software has announced that Chrysler Group selected Siemens' NX design software as the corporate standard for product design and development, confirming rumors that have been circulating i...
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 Best Practices: Lexmark — Design for the Environment, Design for the Customer
Kimberly Knickle, Joe Barkai
July, 2010 - Doc # MI224179      Best Practices
This IDC Manufacturing Insights report provides a case study of Lexmark (NYSE: LXK) and how it approaches sustainability. We highlight how Lexmark is changing as an organization to incorporate sustain...
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 Methods and Practices:Engineering-Oriented Value Chain Industry Update and Specialty Vendor Highlights
Benjamin Friedman, Joe Barkai
June, 2010 - Doc # MI223626      Methods and Practices
This IDC Manufacturing Insights report provides analysis of specialty software vendors that serve the EOVC segments. Engineering-oriented value chains (EOVCs) are characterized by segments that are dr...
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 Methods and Practices: Visual Information for Effective Collaboration in Product Life-Cycle Management
Joe Barkai, Benjamin Friedman
June, 2010 - Doc # MI223638      Methods and Practices
This IDC Manufacturing Insights report examines some of the challenges that manufacturing companies face in achieving effective collaboration and decision making. According to Joe Barkai, pr...
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Adobe's New Manufacturing Industry Strategy
Joe Barkai
May, 2010 - Doc # lcUS22359810      IDC Link
A couple of days ago I wrote about Adobe's new market strategy and approach to vertical markets, indicating that it was "exiting the manufacturing industry market." This statement could be easily put ...
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Adobe's Revised Manufacturing Industry Market Strategy
Joe Barkai
May, 2010 - Doc # lcUS22350610      IDC Link
Today, Adobe announced it is transferring the development and support of its 3D SDK and related technologies and associated employees and resources to technologies to Tech Soft 3D, LLC (TS3D). Effecti...
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Deal Done; Dassault Systemes Moving Forward
Joe Barkai
April, 2010 - Doc # lcUS22306710      IDC Link
In October of 2009 we commented on the restructuring of the long partnership between IBM and Dassault Systemes (see A Congenial Divorce: IBM and Dassault Systemes Part Ways). On April 1st, Dassault an...
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 Best Practices: Formula and Specification Management in Brand-Oriented Value Chains
Simon Ellis, Joe Barkai
April, 2010 - Doc # MI222771      Market Overview
This IDC Manufacturing Insights report examines the current state of formula and specification management in brand-oriented value chain manufacturers. "Formula and specification management is...
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 AutoVue 20.0/20.0 (Product) Vision
Benjamin Friedman, Joe Barkai
April, 2010 - Doc # MI222940      Perspective
This IDC Manufacturing Insights Perspective looks at the use of Oracle's AutoVue at a thermal printer manufacturer.
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 Auto Industry Change: Sustainability and Product Life-Cycle Management
Kimberly Knickle, Joe Barkai
April, 2010 - Doc # MI222748      Perspective
This IDC Manufacturing Insights Perspective expands on a blog originally published on our IDC Community about the importance of sustainability and product life-cycle management in the auto industry.
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