Consulting

IDC Manufacturing Insights designs and delivers highly customized, expert advice for the manufacturing industry customers that have specialized research needs. Our consulting professionals have extensive industry knowledge and project management experience within all segments of manufacturing. Project teams are composed of specialized consultants, analysts, and project managers who together bring insight and experience to each engagement. Our teams help clients develop business strategies, fine-tune product development and pricing, define and implement marketing campaigns, and evaluate joint ventures and acquisitions. Project teams also draw upon the extensive global resources of IDC to help develop sophisticated primary surveys, build analysis models, and tap into technology market expertise in nearly 50 countries. Together, we provide clients with custom-designed quantitative and qualitative research that examines end-user behavior using a variety of tested survey tools including executive interviews, Web and telephone surveys, and focus groups.

Research Project Types

Market Strategy Development
We provide independent, expert council on decisions related to entering new geographies, developing new product sets, assessing local competitors, understanding local market product requirements, and creating market-entry messages.

Market Sizing and Forecasting
Global companies weighing market opportunities use IDC Manufacturing Insights to understand and compare regional and country-level geographic IT spending characteristics, trends, and direction. We also help evaluate competitive market shares. Our clients use this information to make marketing and resource decisions.

ROI Analysis
During a typical sales cycle, companies now expect an economic-based analysis of the benefits a new technology investment can deliver. We have models that quantify and measure the likely economic impact a new technology will bring to manufacturing companies.

Go-to-Market Strategies
We develop customer-facing marketing collateral to educate and demonstrate our clients' value propositions. These outreach efforts include vendor salesforce training, sales team educational "knowledge briefs," Webcast presentations, reviews, and commentary on internally developed brochures and presentations.

White Papers
An objective and authoritative publication developed in collaboration with a client, a white paper is often part of an integrated marketing campaign. White papers are designed to meet a client's specific needs and typically are used to introduce products or technologies to the market, define or validate an emerging market, educate potential buyers on a value proposition, or showcase successful customer implementations.